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AI Content Repurposing Agent Development
One source, many formats
An agent that gets more out of content you already approved.
An agent that gets more out of content you already approved. From one article, webinar or report it drafts platform-specific posts, a newsletter section and suggestions for clips, each tied to the passage it came from and held for your editor's approval.
A team spends two weeks on a report and publishes it once. The ideas in it could fill a month of posts, a newsletter and three short videos, but cutting it up is tedious, so it does not happen. When it does, the short version drifts: a careful finding becomes a bold claim, and a number loses the condition that made it true.
Parts of this workflow run today in our demonstrations on test data. Drafting posts for different platforms from one approved source, checking each statement against approved claims and holding everything for a named approval run today in our social media demonstration on test data. Newsletters, clip suggestions and long-form restructuring are not built. The rest of what this page describes is a proposal that we build with you.
Six Things That Slow This Down
Published once
A month of work gets one post and is forgotten.
Meaning lost in the cut
A cautious finding becomes a headline it does not support.
One text for every platform
The same paragraph is pasted everywhere and suits none of them.
Numbers without their condition
A figure is quoted without the sample or the date it referred to.
Clips chosen by guess
Someone scrubs through an hour of video looking for a good minute.
No link back
The short version does not lead anyone to the original.
Six jobs it carries through
Source reading
Understands the approved original.
- Reads the full piece
- Lists its main points
- Marks the statements of fact
- Notes what the author qualified
Platform drafts
Drafts for each platform's format.
- Length and structure per platform
- One idea per post
- Your tone and approved phrases
- A link to the original
Claim check
Keeps every statement true to the source.
- Compares each claim with the original
- Keeps conditions and dates attached
- Flags anything the source does not say
- Blocks approval while a flag is open
Newsletter section
Drafts a section for your newsletter.
- A summary for readers who know you
- The two or three points that matter
- A clear link to the full piece
- In your newsletter's format
Clip suggestions
Proposes moments worth cutting from audio or video.
- Works from the transcript
- Suggests start and end times
- Explains why each moment stands alone
- Leaves the edit to your team
Review and schedule
Sends everything through approval.
- A queue for your editor
- Edits return a draft to review
- Approved items handed to scheduling
- A record of who approved what
Walk One Real Case Through It
Thirty minutes, one case from your own process. We map it against the workflow on this page and tell you plainly what can be reused from our demonstrations and what has to be built for your systems.
One Case, Start to Finish
An example of one case, in 6 steps. The same steps play in the picture at the top of this page.
Source approved
Your team publishes a research report and marks it as an approved source.
Points extracted
The agent lists five findings and the statements of fact behind each.
Drafts written
It drafts four posts for different platforms and a newsletter section, each linked to a passage.
Claims checked
One draft says "most companies" where the report says "most of those surveyed". It is flagged.
Editor reviews
The editor corrects the flagged draft, drops one post and approves the rest.
Scheduled
Approved drafts go to your scheduling tool, spread across three weeks.
What It Reads and Writes
The systems named here are the kind this agent works with. Which ones it connects to in your case is settled in the scope.
Sources
- Your blog
- reports
- webinar and podcast transcripts
Brand guide
- Tone, phrases, platforms and named approvers
Scheduling
- The social and newsletter tools you already use
Transcripts
- Text of your audio and video
Review
- The editor who approves each piece
Tracking
- Links that lead back to the original
Shorter, Never Looser
Repurposing is where accuracy quietly erodes, so every draft is checked against the passage it came from. A condition, a date or a sample that qualified the original stays attached, and a statement the source does not make is flagged and cannot be approved.
The agent works only from content you approved as a source. It does not research new facts, and it does not publish.
- Only approved content as a source
- Each draft tied to a passage
- Conditions and dates kept
- Unsupported statements blocked
- Named approval before scheduling
- No publishing by the agent
What Buyers Ask First
Management covers the whole cycle: planning, drafting, approval, scheduling and results. Repurposing is one specialised input to it. It starts from a long piece and its main risk is distortion, so its checks compare every statement with the original.
It suggests which moments to cut and why, from the transcript. Editing and publishing the video stay with your team or your editing tool. Automated clipping could be added later, with the same approval step.
Pieces with clear, separate points: reports, long articles, talks and webinars. Content that is already short, or that depends on images the agent cannot read, repurposes poorly. We would test on three of your real pieces first.
Some of it. Drafting posts for different platforms from one approved source, checking each statement against approved claims and holding everything for a named approval run today in our social media demonstration on test data. Newsletters, clip suggestions and long-form restructuring are not built. The remaining steps on this page are a proposed workflow. We would build them with you and prove each one on test data before it touches a live system.
Pick One Piece You Were Proud Of
Send us a report or a talk that deserved more attention. We will show what the agent would draft from it, and what the claim check catches.