Product Discovery Workshops by Alpha Expansion
Product Discovery01Validated scope02Clickable prototype03Delivery roadmapBook a call

Product Discovery Workshops

Decide what to build,before you build it

We run structured discovery with your team to turn a product idea into a defined scope, a tested prototype and a delivery plan before any budget is spent on development.

Validated scopeClickable prototypeDelivery roadmap
Validated scope
Clickable prototype
01Our Approach

Discovery exists to find the expensive misunderstandings while they are still sticky notes and not yet lines of code.

02Overview

Decide what to build before you build

  • 01Validated scope
  • 02Clickable prototype
  • 03Delivery roadmap

Product discovery is a short, intensive phase in which business goals, user needs and technical constraints are brought together into a plan everyone can support. Through workshops, interviews and prototyping we define who the product serves, which problems it solves first, how it will work and what it takes to build. The outputs are tangible and yours to keep.

It suits founders preparing to raise funds or brief developers, and companies planning an internal system or a new digital service. If requirements are already detailed and tested, you may not need it. Most projects that struggle later do so because scope was vague at the start, which is precisely what discovery is designed to prevent.

Talk to us about your project
03What We Do

Capabilities, End to End

01
Stakeholder workshops

Facilitated sessions align founders, managers and specialists on goals, success measures, constraints and the assumptions that carry the most risk.

02
User research

Interviews with prospective users and a review of how they solve the problem today ground the product in observed behavior.

03
Journey and feature mapping

User journeys are mapped end to end and features are sorted into what the first release needs, what follows and what is not worth building.

04
Prototype and test

A clickable prototype of the core journey is built in Figma and tried by real users, exposing confusion before development begins.

05
Technical feasibility

Engineers assess architecture options, integrations, data and third-party services, and flag the parts that carry technical uncertainty or need a proof of concept.

06
Roadmap and estimate

The scope is organized into releases with a clear estimate of effort, team and sequence that you can take to investors or a board.

04In The Design File

Worked Out on Screen, Before It Is Built

Four of the things you will see in the design file while the work is under way. Where a card says try it, the drawing responds to clicks.

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01

Journey map

The complete path a user takes, step by step.

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02

Scope tiers

Features sorted into first release, later and never.

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03

Tested prototype

Core screens tried by users before any code exists.

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04

Release plan

A sequence of releases with the effort each requires.

05What You Receive

Handed Over, Ready to Run

SCROLL
01
Product vision and success measures
02
User personas and journey maps
03
Prioritized feature list
04
Clickable prototype in Figma
05
User test findings
06
Architecture and integration outline
07
Release roadmap with estimate
08
Summary document for stakeholders
06How It Runs

From Kickoff to Launch

01
Frame the problem
02
Explore and map
03
Prototype and validate
04
Plan the build
01
Frame the problem

We meet the people behind the idea, gather existing research and material, and agree on the questions discovery must answer and the decisions it has to support.

02
Explore and map

Workshops and interviews produce the user groups, their journeys and a long list of features, which we then cut down to the smallest version that would deliver real value.

03
Prototype and validate

Designers build the core flows as a prototype and put it in front of users, while engineers examine how it would be built and where the risks sit.

04
Plan the build

Everything learned is assembled into a scope, a roadmap and an estimate, presented to your team with the open questions and our recommendation for the first release.

07Technology

The Stack We Use

WorkshopsMiroFigJamNotionLoomPrototypingFigmaProtoPieFramerLottieWorkshopsMiroFigJamNotionLoomPrototypingFigmaProtoPieFramerLottie
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08Who It Is For

Built for Teams Like Yours

FLAGSHIP
You have an idea and need a build plan

The opportunity is clear in your head, and every person you describe it to imagines something different. Developers ask questions you cannot answer yet, and quotes vary wildly. You want a defined scope, proof that users understand the product and a credible plan.

Founders preparing an MVP
Companies planning internal systems
Teams preparing an investor pitch
Projects with conflicting stakeholder views
Products entering a new market
Replacing a system with unclear requirements
09Questions

What buyers ask before they start

If yours is not here, ask us directly. The first conversation is free and useful whether or not we work together.

Book a call

Because changing a prototype costs very little and changing finished software costs a great deal. Discovery tests the riskiest assumptions with users and engineers before they are built in. It also produces a scope precise enough to estimate reliably. Teams that skip it usually do the same thinking later, during development, at a much higher price.

A documented product vision, user journeys, a prioritized feature list, a clickable prototype tested with users, an outline of the architecture and integrations, and a roadmap with an estimate. Ownership and licensing terms are defined in the project agreement. The documents are written so that a development team can work from them, whether that is ours or another one.

The person who owns the decision, someone who knows the customers or users well, and anyone whose approval the project will need later. For internal systems that includes people who do the work today. We keep sessions focused and prepare in advance, so the time asked of senior people is concentrated and used well.

Possibly a lighter version. A written specification is a strong start, and it has rarely been tested with users or checked for technical feasibility. We can review it, prototype the uncertain parts, validate them and produce an estimate, skipping what you have already settled. If the document is truly ready, we will tell you and move straight to planning.

No. Discovery is a separate engagement with its own outputs, and they are written so that any competent team can work from them. Many customers do continue with us because the people who ran discovery already understand the product. That is a decision you make at the end, with the roadmap and estimate in hand.

10Related services

Often built together

ReadytoBuildSomethingExceptional?

Every engagement starts with a scoping conversation. It is free, structured, and useful whether or not we work together.

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Premium digital product and engineering studio. We build high-performance web platforms, SaaS applications, mobile apps, and 3D experiences for high-growth companies.

Alpha Expansion is a premium digital product and engineering studio specializing in React development, Next.js development, full-stack development, mobile app development, UI/UX design, and 3D interactive experiences.

We serve industries including SaaS, FinTech, Healthcare, E-commerce, Logistics, and Real Estate.