CRM Accounting Integration by Alpha Expansion
CRM Accounting Integration01Deals to invoices02Payments visible03One customer listBook a call

CRM Accounting Integration

Every deal,billed without retyping

We connect your CRM to your accounting system, so a won deal becomes an invoice without retyping, payment status appears where sales can see it and both teams work from one list of customers.

Deals to invoicesPayments visibleOne customer list
Deals to invoices
Payments visible
01Our Approach

Sales knows what was sold and finance knows what was paid, and a growing company cannot afford for those to be two separate stories.

02Overview

Sales and finance working from the same record

  • 01Deals to invoices
  • 02Payments visible
  • 03One customer list

CRM accounting integration links the system where deals are won to the system where money is recorded. When a deal closes, the customer, line items, prices and terms are sent to accounting as a draft invoice or sales order. Invoice numbers, due dates, payments and overdue balances return to the CRM, where account managers can see them. Customer details are matched, so one company is not two records.

It suits companies where finance retypes deals from the CRM, or where sales cannot tell whether a customer has paid before calling them again. The decisions matter more than the connection. Which system creates a customer, who may change a price after the deal is won, how credit notes and part payments appear, and how taxes and currencies are mapped. Your accountant is part of those decisions from the start.

Talk to us about your project
03What We Do

Capabilities, End to End

01
Customer matching

Companies and contacts are matched between the two systems by tax number, name and address rules, with duplicates listed for a person to merge.

02
Deal to invoice

A won deal creates a draft invoice or order in accounting with its products, quantities, prices, discounts and tax codes, ready for finance to review and issue.

03
Payment status in CRM

Invoices, payments received, amounts outstanding and overdue days appear on the company record, so sales and service staff see the customer's standing.

04
Product and tax mapping

CRM products are tied to accounting items, revenue accounts and tax treatments once, and a deal that uses an unmapped item is stopped for correction.

05
Credit and renewals

Credit notes, part payments and recurring invoices are reflected in the CRM, and upcoming renewals or overdue accounts can create tasks for the account owner.

06
Error queue and audit

A record that accounting refuses waits in a visible queue with the reason, and every transfer is logged with the user and deal behind it.

04In Production

What It Looks Like When It Ships

app.novapay.io/overview
Live
Nova Pay
Accounts / Overview
Search...
⌘K
MC
WORKSPACE
Accounts
Payments
Cards
Invoices
MORE
Reports
Team
Settings
Usage
72% of plan
Overview
Updated 2m ago
7d30d90d
Export
Balance
$12,480.20
+4.2%
Transactions
3,904
+11%
Approval rate
98.6%
+0.3%
Disputes
0.4%
-0.1%
Balance over time
This periodPrevious
$12,480.20JanFebMarAprMayJunJul
Breakdown
61%
Operating
61%
Reserve
24%
Payroll
15%
Activity
Payout scheduled - $18,400
6m ago
Card approved - A. Rivera
22m ago
Customer
Detail
Amount
Status
S
Salary
Deposit - Acme Inc.
+$4,200.00
Cleared
S
Spotify
Subscription
-$9.99
Posted
AR
Alex Rivera
Transfer
+$250.00
Pending
A
AWS
Infrastructure
-$1,204.10
Posted
Deals to invoices
Payments visible
One customer list
Draft invoiceAccount standingMerge listTransfer queue
05What You Receive

Handed Over, Ready to Run

SCROLL
01
Record ownership rules
02
Customer matching and merge list
03
Integration service with source code
04
Deal to invoice flow
05
Payment status on CRM records
06
Product and tax mapping
07
Error queue and monitoring
08
Runbook for sales and finance
06How It Runs

From Kickoff to Launch

01
Trace a deal
02
Agree ownership
03
Build and compare
04
Go live
01
Trace a deal

We follow several real deals from the moment they are won to the payment in the bank, with a salesperson and your accountant, noting every point where something is typed again.

02
Agree ownership

Which system creates customers and products, what finance may change after a deal closes, and how taxes, currencies and credit notes are treated are decided and written down.

03
Build and compare

The connection is built against test copies of both systems and run with a sample of past deals, and the invoices it produces are compared with those finance actually issued.

04
Go live

New deals flow through the integration while finance reviews each draft at first, then review is relaxed for standard deals once the results have matched consistently.

07Technology

The Stack We Use

CRM sideHubSpot APIsSalesforce APIsZoho CRM APIsCustom CRM APIsIntegration serviceNode.jsTypeScriptPostgreSQLMessage queuesCRM sideHubSpot APIsSalesforce APIsZoho CRM APIsCustom CRM APIsIntegration serviceNode.jsTypeScriptPostgreSQLMessage queues
Accounting sideQuickBooks Online APIXero APIOdoo APIsERP finance APIsOperationsError queueSync monitoringAudit loggingAlertingAccounting sideQuickBooks Online APIXero APIOdoo APIsERP finance APIsOperationsError queueSync monitoringAudit loggingAlerting
08Who It Is For

Built for Teams Like Yours

FLAGSHIP
Finance retypes every deal that sales closes

A deal is marked won in the CRM and then described again in an email to finance, who create the invoice by hand. Sales cannot see whether it was paid. Customer names differ between the two systems, and reports on revenue never quite agree.

B2B companies selling on invoice
Agencies and professional firms
Subscription and service businesses
Distributors with account managers
Companies outgrowing manual invoicing
Teams preparing for an audit
09Questions

What buyers ask before they start

If yours is not here, ask us directly. The first conversation is free and useful whether or not we work together.

Book a call

Often there is a ready-made connector, and it is the first thing we evaluate. Connectors handle simple cases well, such as sending a contact and a one-line invoice. Custom integration is worth its cost when your deals have complex lines, several tax treatments, part invoicing, approval steps or data that the connector does not carry. We test the connector against your hardest deal before advising.

Usually the CRM, since that is where a relationship begins, with accounting receiving the customer when the first deal is won. Finance then owns the fields it is responsible for, such as tax number, payment terms and credit limit. What matters is that each field has one owner. We write that down as a table and both teams agree it before anything is built.

Technically yes. We advise starting with drafts that finance reviews and issues, because an incorrect invoice sent to a customer is awkward to undo and may have tax consequences. Once drafts for standard deals have matched what finance would have issued over a sustained period, automatic issue can be switched on for those, with unusual deals still held for review.

They see what you decide. Typically that is invoice status, amounts outstanding and whether an account is overdue, which is enough to manage the relationship. Bank details, margins and the wider ledger stay in accounting. Access follows the roles in your CRM, so a representative sees the standing of their own accounts and a manager sees the team's.

By explicit mapping. Each CRM product is tied to an accounting item with its tax treatment, and each deal carries the customer's tax status and currency. Exchange rates and rounding follow the accounting system, which remains the authority for anything statutory. Invoice requirements differ by country, so your accountant confirms the rules and we build the mapping to match them.

10Related services

Often built together

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Premium digital product and engineering studio. We build high-performance web platforms, SaaS applications, mobile apps, and 3D experiences for high-growth companies.

Alpha Expansion is a premium digital product and engineering studio specializing in React development, Next.js development, full-stack development, mobile app development, UI/UX design, and 3D interactive experiences.

We serve industries including SaaS, FinTech, Healthcare, E-commerce, Logistics, and Real Estate.