Human-centered design systems and product experiences
Core services
01UI/UX Design02Web Development03Software Development042D/3D Experiences05App Development06AI Agents & Automation07Website DesignTechnical services
Frontend Engineering
React DevelopmentNext.js DevelopmentWeb ApplicationsEnterprise DashboardsSaaS PlatformsBackend & Infrastructure
API DevelopmentCloud InfrastructureDevOps & CI/CDBackend SystemsCustom SoftwareIndustries we serve
Technology & Software
Fitness Apps, Member Platforms & Training Systems
WORKOUTS,PLANSAND PROGRESSIN ONE APP
We build workout apps, class booking, member portals, and trainer dashboards for fitness businesses.
A fitness business grows on habit. Members who train in their first weeks stay, and the ones who drift away are rarely noticed until the membership is cancelled.
Where fitness businesses lose members
Five problems that are common in this industry, and what we build against each one.
Classes booked by message
Members ask for a place by text or at the desk, and popular sessions fill without a waitlist.
Class booking
We build class booking with capacity, waitlists, cancellation rules and check-in.
New members left alone
After joining, a member receives no plan and no contact, and attendance fades.
Workout apps
We build apps with programmes, guided workouts and a first-weeks journey that builds the habit.
Progress nobody sees
Members cannot see what they have achieved, so effort feels unrewarded.
Progress tracking
We build tracking of sessions, measures and goals, with milestones worth sharing.
Trainers managing clients on paper
Programmes, notes and sessions are kept in notebooks and chat threads.
Trainer dashboards
We build trainer tools for programmes, client notes, session plans and messaging.
Memberships that lapse quietly
Failed payments and expiring passes are discovered at the door.
Subscriptions and member portals
We build memberships with billing, freezes, renewals and alerts when a regular stops attending.
Everything we build for fitness
Design, engineering and AI in one team, so the website, the apps, the back office and the agents are made to work together.
Websites and brand
- Fitness website design
- Programme pages
- Membership pages
Software and integrations
- Access system links
- Payment links
- Wearable data
AI agents for fitness
Classes filled, members kept
Custom agents that work inside your own systems and channels, with clear limits and a person in charge of the decisions that matter.
Agents we build for fitness
Each agent is built around your own systems and rules, with a person in charge of the decisions that matter.
These are custom development services. Each agent's page says what it does, where it stops and what has been demonstrated so far. See all agent solutions
Bring one of these to a call.
Tell us what a new member experiences in their first month today. We will show you how to make the habit stick.
- How it runs today
- The systems it touches
- Who decides, and when
Asked before the first call
Short answers to the questions that usually come first. The rest is settled in scoping.
Often, through an API. Check-in, membership status and bookings can then stay in step. We confirm your system in scoping.
Yes. Activity and heart rate can be read from the phone's health platform with the member's permission, and used in tracking and programmes.
Yes. Digital subscriptions, single programmes and video content can be sold alongside club memberships.
Turn sign-ups into regulars.
Every engagement starts with a scoping conversation. It is free, structured, and useful whether or not we work together.