An agent that reads your advertising accounts with read access. It explains what changed and why it probably changed, drafts creative variants for testing, and proposes budget and targeting changes for the person who owns the budget to approve.

Ad accounts generate more data than anyone reads. A weekly report lists spend and results per campaign, and the interesting question, why did this one get worse, takes an analyst an afternoon. Platforms offer to optimise automatically, in their own interest. What a marketing lead wants is an independent reading: here is what changed, here is the likely reason, here is what I would test.

This page describes a workflow we propose to build as a custom project. It does not exist as software yet. It would reuse the evidence-first reporting and the approval steps from our demonstrations. Reading advertising platforms, the analysis itself and creative drafting are not built.

02Ad analysis agent

Six jobs it carries through

01Account reading

Reads campaign data with read-only access.

Spend, results and costs by campaign
Changes made in the account
Audiences and placements
Data from each platform kept separate

02Change explanation

Explains what moved.

Compares periods fairly
Separates volume, price and conversion
Links a shift to an account change where one exists
Says when the cause is unknown

03Creative review

Looks at how adverts are performing.

Results per creative over time
Signs of fatigue
Messages that work by audience
Gaps in what has been tried

04Variant drafting

Drafts new creative for testing.

Copy variants within your brand guide
One difference per variant
Claims checked against what you approved
Held for approval

05Change proposals

Proposes what to do.

Budget shifts with the expected effect
Tests worth running, and how long
Things to pause
The evidence for each

06Measurement notes

Is honest about what the data can show.

Where platforms may double count
Where tracking is incomplete
What your own sales data says
What cannot be concluded

03In practice

How One Request Moves Through

An example of one case, in 6 steps. The same steps play in the picture at the top of this page.

STEP 01

Data read

The agent reads last week's results from two advertising platforms.

STEP 02

Change found

Cost per enquiry on one campaign rose sharply while spend stayed flat.

STEP 03

Cause examined

The click price was stable. The landing page changed on Tuesday, and conversions fell from that day.

STEP 04

Explanation given

The likely cause is the page change, stated with the dates and the data.

STEP 05

Proposal made

The agent proposes restoring the form position and testing two new headlines.

STEP 06

Owner decides

The marketing lead approves the test and declines a suggested budget shift.

→Book a meeting

Walk One Real Case Through It

Thirty minutes, one case from your own process. We map it against the workflow on this page and tell you plainly what can be reused from our demonstrations and what has to be built for your systems.

Book a 30-minute call Request a quoteBring one real case. No slide deck on either side.

04The gap

Six Things That Slow This Down

Reports without reasons

Cost per result rose, and nobody says why.

Platform advice taken on trust

The account follows recommendations that raise spend.

Changes with no record

A budget is moved and nobody remembers the reason.

Creative fatigue unnoticed

The same advert runs for months while its results decline.

Results counted twice

Two platforms claim the same sale.

Tests that prove nothing

Variants differ in five ways and run for two days.

05Operating boundaries

It Reads and Proposes, the Budget Owner Decides

The agent connects to your advertising accounts with read access and has no ability to change a budget, a bid or an audience. Every recommendation is a proposal with its evidence, for the person who owns the money.

It says what the data cannot show. Results reported by a platform are labelled as the platform's own figures, and where two platforms may be counting the same sale it says so.

Read-only access to ad accounts
No spending authority
Likely causes labelled as likely
Platform figures labelled as such
Creative claims checked
Proposals approved by a person

06Systems

Where It Connects

The systems named here are the kind this agent works with. Which ones it connects to in your case is settled in the scope.

Ad platforms

Google Ads
Meta
LinkedIn
and others you use, with read access

Analytics

Your web analytics and conversion tracking

Sales data

CRM or shop results, to check platform claims

Brand guide

What your adverts may say

Change log

What was changed in each account, and when

Budget owner

The person who approves spend

07Questions

Asked Before the First Call

No. It has read access only. It proposes changes with the reasoning, and a person makes them. If you later want certain safe actions automated, such as pausing an advert that links to a broken page, that is a separate decision with its own limits.

Reporting combines all your channels into one view of what happened. This agent goes deep into paid advertising only: why a campaign changed, what to test, where the platforms' numbers disagree with your own.

It gives you an independent reading alongside it. Platform automation optimises for the goal you set inside that platform. This agent compares across platforms and against your own sales data, and tells you when the two tell different stories.

Not as software yet. This page describes a proposed workflow. It would reuse the evidence-first reporting and the approval steps from our demonstrations. Reading advertising platforms, the analysis itself and creative drafting are not built. A project starts by mapping your process, then proving the first steps on test data before anything touches a live system.

Start a project

Give It Read Access to One Account

We will show what it would have said about last month, and you can compare that with what your team concluded.

Start an AI agent project Book a free 30-minute consultation

Response within 24 hoursFree consultation and scopingNDA available on request