WhatsApp Ecommerce Integration by Alpha Expansion
WhatsApp Ecommerce Integration01Order updates sent02Baskets recovered03Support on ordersBook a call

WhatsApp Ecommerce Integration

ORDERS,CONFIRMEDIN THECHAT

We connect your online store to the WhatsApp Business Platform, so customers receive order confirmations, delivery updates and answers on the app they already use, with every message tied to its order.

Order updates sentBaskets recoveredSupport on orders
01Our Approach

A shopper who asks where the parcel is on WhatsApp should get the answer from the order itself, without an agent searching three screens.

02Overview

Your store and WhatsApp working as one

  • 01Order updates sent
  • 02Baskets recovered
  • 03Support on orders

WhatsApp ecommerce integration links your store to a business number on the WhatsApp Business Platform. When an order is placed, paid, shipped or delivered, the store triggers an approved template message to the customer. Incoming questions are matched to the customer and their orders, so an agent or an automated reply can answer with real status. We build on Meta's Cloud API and the events your store platform provides.

It suits stores in markets where customers prefer messaging to email. The platform sets the rules. Business-initiated messages need an approved template and the customer's opt-in, and Meta charges for them by category. Free replies are allowed only for a limited time after the customer writes. We design every flow inside those rules and record consent at checkout, so that marketing messages reach only people who asked for them.

Talk to us about your project
03What We Do

Capabilities, End to End

01
Order event messages

Confirmation, dispatch, out for delivery and delivered messages are sent from store events, each using an approved template filled with the order's own details and tracking link.

02
Opt-in at checkout

Customers choose WhatsApp updates at checkout, the choice is stored with its date and source, and a stop request is honoured at once in the store and the platform.

03
Basket reminders

Shoppers who agreed to marketing messages receive one reminder for an abandoned basket, with a link that restores it, and the send is skipped if they have bought since.

04
Order-aware support

An incoming message is matched to the customer by phone number, and the agent sees recent orders, status and tracking beside the conversation before replying.

05
Catalogue and product messages

Products from your store can be shared in the chat as product messages, with price and image kept in step with the catalogue the store maintains.

06
Delivery and cost reporting

Delivered, read and failed messages are reported per template with the charges Meta applied, so you can see which messages earn their cost.

04In Production

What It Looks Like When It Ships

app.novashop.io/overview
Live
Nova Shop
Store / Overview
Search...
⌘K
MC
WORKSPACE
Overview
Orders
Products
Customers
MORE
Discounts
Analytics
Settings
Usage
72% of plan
Inventory
1,204 SKUs across 3 warehouses
AllLowOut
Reorder
3 items below reorder point - suggested PO ready
Review
Product
SKU
Stock level
Status
Sneaker Low
SKU-1042
82 units
In stock
Canvas Tote
SKU-1043
34 units
In stock
Wool Runner
SKU-1044
12 units
Low
Trail Jacket
SKU-1045
0 units
Out
Order updates sent
Baskets recovered
Support on orders
Order updateSupport viewBasket reminderCost report
05What You Receive

Handed Over, Ready to Run

SCROLL
01
Message plan for each order event
02
Template set submitted for approval
03
Opt-in capture at checkout
04
Integration service with source code
05
Order lookup for support agents
06
Basket reminder flow with limits
07
Delivery and cost dashboard
08
Runbook and team training
06How It Runs

From Kickoff to Launch

01
Map the moments
02
Prepare the account
03
Build and connect
04
Launch in stages
01
Map the moments

We list the points in an order where a message helps the customer, decide which are worth a paid template, and agree who answers replies and during which hours.

02
Prepare the account

Your business is verified with Meta, the number is registered on the platform and templates are written and submitted for approval in each language your customers use.

03
Build and connect

Store events, consent, sending, replies and order lookup are built and tested with a test number, including failed deliveries, repeated events and customers who have opted out.

04
Launch in stages

Order updates go live first, reminders follow once delivery rates look healthy, and the team reviews replies and costs with us before anything is widened to further messages.

07Technology

The Stack We Use

WhatsApp sideCloud APIWebhooksMessage templatesProduct messagesIntegration serviceNode.jsTypeScriptPostgreSQLMessage queuesWhatsApp sideCloud APIWebhooksMessage templatesProduct messagesIntegration serviceNode.jsTypeScriptPostgreSQLMessage queues
Store sideShopify APIsWooCommerce REST APICustom store APIsOrder webhooksOperationsDelivery trackingTemplate statusCost reportingAlertingStore sideShopify APIsWooCommerce REST APICustom store APIsOrder webhooksOperationsDelivery trackingTemplate statusCost reportingAlerting
08Who It Is For

Built for Teams Like Yours

FLAGSHIP
Your customers message you about orders all day

Order emails go unread while the same customers send WhatsApp messages asking where their parcel is. Staff answer from a phone, look each order up by hand and cannot see what a colleague already promised. Abandoned baskets are never followed up.

Stores selling across the Gulf
Fashion and beauty brands
Grocery and food delivery
Electronics with delivery tracking
Stores with cash on delivery
Arabic and English storefronts
09Questions

What buyers ask before they start

If yours is not here, ask us directly. The first conversation is free and useful whether or not we work together.

Book a call

Yes. Meta's policy requires opt-in before a business sends messages it initiates, and marketing messages need clear consent of their own. We capture the choice at checkout or account creation, store when and where it was given and stop at once when a customer asks. Order updates and marketing are kept as separate choices, since many shoppers want the first and not the second.

Meta's documentation describes charges per delivered template message, at a rate that depends on the template's category and the recipient's country. Replies written freely inside the customer service window are described as free of charge. Rates and categories change, so we estimate from Meta's current rate card and report actual charges per template once you are live.

They can browse product messages and send a basket in markets and setups that Meta supports, and payment options inside the chat vary by country. For most stores the dependable route is a message that links to the product or a prepared basket on your site, where your normal checkout takes over. We confirm what is available for your number before designing around it.

It needs two things from the store, events when an order changes and a way to read order details. Shopify, WooCommerce and most custom stores provide both. Where a platform offers its own WhatsApp channel, we look at that first, since it may cover order updates already. Custom work is justified when you need your own triggers, support lookup or reporting.

The platform reports the reason, such as a number that is not on WhatsApp or a recipient who blocked the business. We record each failure against the order, fall back to email or text for essential updates where you choose, and remove numbers that fail repeatedly. A paused template or a falling quality rating raises an alert before it affects every order.

10Related services

Often built together

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Premium digital product and engineering studio. We build high-performance web platforms, SaaS applications, mobile apps, and 3D experiences for high-growth companies.

Alpha Expansion is a premium digital product and engineering studio specializing in React development, Next.js development, full-stack development, mobile app development, UI/UX design, and 3D interactive experiences.

We serve industries including SaaS, FinTech, Healthcare, E-commerce, Logistics, and Real Estate.