We redesign business websites that have stopped earning inquiries, rebuilding the structure, design and content while keeping the pages, rankings and links your current site already earned.

Redesigned page templatesRedirect mapContent migration

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Redesigned page templatesFast, editorial and built to convert.

Redirect mapDesigned around how your team already works.

Content migrationDesigned around how your team already works.

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01Our Approach

We treat a redesign as a migration with a design project inside it, so nothing your old site earned gets lost on launch day.

02Overview

A new site without losing the old gains

01Redesigned page templates
02Redirect map
03Content migration

A redesign replaces the structure, visual design, content and code of a website that no longer represents the business or converts its visitors. We audit what the current site does well, plan the new page structure around the journeys that produce inquiries, design and build new templates, migrate the content and redirect every old address to its new home.

It is the right choice when the brand has moved on, when the site is slow or hard to edit, or when traffic arrives and leaves without contacting you. If the foundations are sound, a focused improvement of key pages may be enough, and we will say so. We keep search performance in view from the first sitemap to the launch checklist.

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03What We Do

Capabilities, End to End

Current site audit

We review analytics, search queries, page speed, content and inquiry paths to learn which pages earn traffic and which lose visitors before any design decision is made.

Information architecture

Navigation, page types and internal links are planned around what buyers look for, with every existing address mapped to a page in the new structure.

Visual design system

A new look is designed as reusable components and page templates in Figma, covering typography, color, imagery, motion and the states of every interactive element.

Content migration

Existing pages are rewritten, merged or retired according to the audit, then moved into the new content management system with their metadata, images and structured data.

Search preservation

Redirects, canonical tags, sitemaps and metadata are prepared and tested before launch, so search engines find the new pages where the old ones used to be.

Inquiry journey design

Forms, calls to action and booking steps are redesigned and instrumented, so you can see where visitors hesitate and what brings them to contact you.

04In The Design File

Worked Out on Screen, Before It Is Built

Four of the things you will see in the design file while the work is under way. Where a card says try it, the drawing responds to clicks.

Page templates

Reusable layouts for services, industries, articles and landing pages.

Redirect coverage

Every old address resolves to its closest new page.

Editable content

Your team updates text, images and pages without a developer.

Measured journeys

Form starts, submissions and bookings are tracked from launch day.

05What You Receive

Handed Over, Ready to Run

SCROLL

Audit of the current site

Sitemap and page structure

Design system in Figma

Responsive site in production

Complete redirect map

Migrated and edited content

Analytics and event tracking

Editor training and documentation

06How It Runs

From Kickoff to Launch

Audit and benchmark

Structure and design

Build and migrate

Launch and watch

Audit and benchmark

We record how the current site performs in search, speed and inquiries, list every address and its traffic, and agree with you which pages must keep their position after the change.

Structure and design

The new sitemap, wireframes and visual direction are produced and reviewed on real content, first for the pages that carry the most traffic and the most valuable inquiry paths.

Build and migrate

Templates are built and connected to the content management system, content is migrated and edited, and redirects, metadata and tracking are tested on a private staging address.

Launch and watch

We launch at a quiet hour, verify redirects and indexing, compare traffic and inquiries with the benchmark, and fix anything the first days of real visits reveal.

07Technology

The Stack We Use

FrontendNext.jsReactTypeScriptTailwind CSSDesignFigmaFigJamStorybookLottieFrontendNext.jsReactTypeScriptTailwind CSSDesignFigmaFigJamStorybookLottie

ContentSanityContentfulFramerWordPressMeasurementGoogle Search ConsoleGoogle AnalyticsLighthouseHotjarContentSanityContentfulFramerWordPressMeasurementGoogle Search ConsoleGoogle AnalyticsLighthouseHotjar

08Who It Is For

Built for Teams Like Yours

FLAGSHIP

Your website no longer matches the business behind it

The company has grown, the offer has changed and the site still tells the old story. Pages load slowly, editing needs a developer, and visitors from search leave without contacting you. You want a new site and you cannot afford to lose existing rankings.

Rebrands and repositioning

Slow or dated corporate sites

Sites that are hard to edit

Platform or CMS changes

Mergers of several websites

Low inquiry rates from search

09Questions

What buyers ask before they start

If yours is not here, ask us directly. The first conversation is free and useful whether or not we work together.

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It can if addresses change without redirects or if useful content is removed. We list every indexed page before design starts, keep the content that earns traffic, map each old address to a new one and test the redirects on staging. After launch we check indexing and rankings against the benchmark and correct what moves. Some fluctuation in the first days is normal.

Often, yes. If your editors like the current system and it can deliver the speed and flexibility you need, we design and build new templates inside it. If it is the cause of slow pages or constant developer requests, we explain the alternatives and what a move involves, including content migration and training, before you decide.

We combine search data, analytics and a read of every page. Pages with traffic, links or inquiries are kept and improved. Pages that compete with each other for the same topic are merged into one stronger page. Pages nobody visits and nobody needs are retired with a redirect. You approve the list before any content moves.

That depends on your team. We can edit and restructure what you have, write new pages from interviews with your experts, or work from drafts your team supplies. In every case we agree on the page list and the message for each page first, so design and writing progress together instead of one waiting for the other.

After the audit we know how many page types and how much content the project involves, and what must be preserved. The proposal then states the pages, templates, integrations and migration work included, the review points and a clear timeline. Nothing starts until that scope is agreed, and changes later are discussed openly against it.

GuidesFree to use with any company