Website Migration Services by Alpha Expansion
Website Migration01Address inventory02Redirect mapping03Staged releaseBook a call

Website Migration Services

A new home for your site,its traffic intact

We move websites to a new platform, domain or host without losing the traffic they earned, by listing every address, redirecting each one and checking the result page by page after launch.

Address inventoryRedirect mappingStaged release

What we build

01Address inventory

02Redirect mapping

03Staged release

01Our Approach

A migration succeeds when search engines and visitors barely notice it, and that only happens when every old address has a planned destination.

02Overview

Moving a website without losing its traffic

  • 01Address inventory
  • 02Redirect mapping
  • 03Staged release

A website migration changes where or how a site runs, such as a move to a new content system, a new domain, a merged brand or a different host. The pages may look the same afterwards. We inventory every address, map each to its new home, move content and tracking, rehearse the switch and monitor search and traffic once it is live.

It suits companies leaving an aging platform, joining several sites into one, changing a domain after a rebrand or moving to faster hosting. If the design and content are changing as well, that is a redesign with a migration inside it, and we plan the two together. The riskiest migrations are the ones treated as a simple copy.

Talk to us about your project
03What We Do

Capabilities, End to End

01
Address inventory

We collect every address from crawls, sitemaps, analytics and search data, including old campaign pages and files, with the traffic and links each one receives.

02
Redirect mapping

Each old address is matched to the closest new page in a reviewed map, avoiding chains, loops and the habit of sending everything to the home page.

03
Content transfer

Pages, media, metadata and structured data are moved by script where possible and checked by sample, so headings, links and images arrive intact.

04
Tracking continuity

Analytics, conversion events, consent settings and advertising tags are rebuilt and verified, so reports before and after the move can be compared fairly.

05
Rehearsed cutover

The switch is practiced on a staging copy with a written sequence, a named owner for each step and a way back if something goes wrong.

06
Post-launch monitoring

After launch we crawl the live site, watch error reports and search data, and fix broken redirects or missing pages while the change is still fresh.

04In Production

What It Looks Like When It Ships

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Address inventory
Redirect mapping
Staged release
Redirect mapBulk redirect testRelease checklistTraffic comparison
05What You Receive

Handed Over, Ready to Run

SCROLL
01
Full address inventory
02
Reviewed redirect map
03
Migrated content and media
04
Rebuilt analytics and tags
05
Cutover plan and rollback
06
Staged release checklist
07
Post-launch crawl report
08
Search performance comparison
06How It Runs

From Kickoff to Launch

01
Inventory and benchmark
02
Map and prepare
03
Rehearse the switch
04
Launch and watch
01
Inventory and benchmark

We gather every address and record current traffic, search positions, speed and conversions, which gives the list to migrate and the baseline that the new site will be measured against.

02
Map and prepare

Every address receives a destination, content is moved to the new platform, and templates, metadata and tracking are checked on a staging site that search engines cannot reach.

03
Rehearse the switch

We run the full cutover on staging, test the redirects in bulk, time each step and agree the release window, the people on call and the conditions for rolling back.

04
Launch and watch

The site goes live in the agreed window, redirects and tags are verified at once, and we follow crawl errors, indexing and traffic closely until the figures settle.

07Technology

The Stack We Use

CrawlingScreaming FrogSitebulbCustom crawlersLog file analysisPlatformsNext.jsWordPressWebflowFramerShopifyCrawlingScreaming FrogSitebulbCustom crawlersLog file analysisPlatformsNext.jsWordPressWebflowFramerShopify
Search dataGoogle Search ConsoleBing Webmaster ToolsAhrefsGoogle AnalyticsDeliveryVercelCloudflareAWS CloudFrontNginxSearch dataGoogle Search ConsoleBing Webmaster ToolsAhrefsGoogle AnalyticsDeliveryVercelCloudflareAWS CloudFrontNginx
08Who It Is For

Built for Teams Like Yours

FLAGSHIP
The site must move and the traffic must stay

Your platform is ending support, the brand has a new domain, or several sites are becoming one. Search traffic took time to build and the business depends on it. You want the move planned address by address, rehearsed and watched, not attempted over a weekend and hoped for.

Moves to a new platform
Domain changes after rebrands
Merging several sites
Moves to faster hosting
Protocol and structure changes
International site consolidation
09Questions

What buyers ask before they start

If yours is not here, ask us directly. The first conversation is free and useful whether or not we work together.

Book a call

A short dip is common even when everything is done well, because search engines need time to process the change. Lasting losses usually come from missing redirects, removed content or blocked pages. We reduce the risk by mapping every address, keeping the content that earns visits and checking the live site at once. Nobody can promise that positions stay exactly where they were.

A migration changes the platform, domain, host or address structure. A redesign changes what visitors see and read. Many projects do both, which raises the risk, since a drop in traffic could come from either change. Where timing allows we separate them. Where it does not, we plan them as one project with a single inventory, one redirect map and one launch.

Every address that receives visits, has links from other sites or appears in search results needs a destination. In practice it is safer to map them all, since a full inventory often reveals forgotten pages that still bring traffic. Pages with no value can return a clear not found response. What we avoid is pointing large groups of pages at the home page.

Often, and it lowers the risk. A site can move section by section, or a small share of visitors can be sent to the new version first while results are compared. A change of domain is harder to stage, because search engines treat it as one event. We propose the release pattern that suits your platform and explain what each option protects against.

First the basics, that pages load, redirects answer correctly, forms submit and tracking records visits. Then a full crawl of the live site compared with the inventory. Over the following period we watch indexing, crawl errors, search clicks and conversions against the baseline, and correct anything that slips. You receive a report that shows the position before and after the move.

10Related services

Often built together

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Every engagement starts with a scoping conversation. It is free, structured, and useful whether or not we work together.

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Premium digital product and engineering studio. We build high-performance web platforms, SaaS applications, mobile apps, and 3D experiences for high-growth companies.

Alpha Expansion is a premium digital product and engineering studio specializing in React development, Next.js development, full-stack development, mobile app development, UI/UX design, and 3D interactive experiences.

We serve industries including SaaS, FinTech, Healthcare, E-commerce, Logistics, and Real Estate.