B2B Ecommerce Development by Alpha Expansion
B2B Commerce01Trade ordering portals02Contract pricing03ERP synchronizationBook a call

B2B Ecommerce Development

TRADEORDERS,PLACEDONLINE

We build ordering platforms for wholesalers, distributors and manufacturers, with customer-specific pricing, account hierarchies, quotes and reorders connected to the ERP that holds your stock and prices.

Trade ordering portalsContract pricingERP synchronization
01Trade ordering portals
02Contract pricing
01Our Approach

B2B buyers return to the supplier who makes reordering quick, so we design the store around the repeat order before the first one.

02Overview

Online ordering built for business buyers

  • 01Trade ordering portals
  • 02Contract pricing
  • 03ERP synchronization

B2B ecommerce lets business customers sign in, see their own catalog and prices, place and repeat orders, request quotes and track deliveries and invoices. We build the storefront and account area, model the pricing and approval rules your contracts require, and synchronize products, stock, customers and orders with your ERP so the site and the back office agree.

It suits suppliers whose customers still order by phone, email and spreadsheets, and whose terms differ by account. Platforms such as Shopify Plus or BigCommerce cover a good share of needs and we build on them where they fit. A custom or headless build is justified when pricing logic, product complexity or integration depth goes beyond what a platform handles cleanly.

Talk to us about your project
03What We Do

Capabilities, End to End

01
Account structures

Companies, branches, buyers and approvers are modeled with spending limits and roles, so a purchasing team can work together under one customer account.

02
Customer-specific pricing

Price lists, contract prices, volume breaks and promotions are applied per account from your ERP or a pricing service, including tax and currency rules.

03
Fast reordering

Order history, saved lists, quick order by part number, spreadsheet upload and barcode scanning let regular buyers complete a routine order in very few steps.

04
Quotes and approvals

Buyers request quotes for large or unusual orders, your sales team responds inside the platform, and approved quotes convert into orders without retyping.

05
ERP and stock sync

Products, availability, customers, orders, shipments and invoices move between the store and the ERP on a defined schedule with monitoring and retries.

06
Sales team tools

Representatives can place orders on behalf of customers, see account activity and follow up on abandoned carts or quotes that have not been answered.

04In Production

What It Looks Like When It Ships

app.novashop.io/overview
Live
Nova Shop
Store / Overview
Search...
⌘K
MC
WORKSPACE
Overview
Orders
Products
Customers
MORE
Discounts
Analytics
Settings
Usage
72% of plan
Inventory
1,204 SKUs across 3 warehouses
AllLowOut
Reorder
3 items below reorder point - suggested PO ready
Review
Product
SKU
Stock level
Status
Sneaker Low
SKU-1042
82 units
In stock
Canvas Tote
SKU-1043
34 units
In stock
Wool Runner
SKU-1044
12 units
Low
Trail Jacket
SKU-1045
0 units
Out
Trade ordering portals
Contract pricing
ERP synchronization
Account pricingQuick reorderStock visibilityOrder tracking
05What You Receive

Handed Over, Ready to Run

SCROLL
01
B2B storefront in production
02
Customer account and role model
03
Pricing and catalog rules
04
Quote and approval workflows
05
ERP and payment integrations
06
Migrated customers and products
07
Sales representative workspace
08
Documentation and source code
06How It Runs

From Kickoff to Launch

01
Map the trade
02
Choose the platform
03
Build and synchronize
04
Onboard accounts
01
Map the trade

We study how orders arrive today, how prices and terms vary between accounts and what your ERP holds, then define the buyer journeys and integrations the first release must support.

02
Choose the platform

Requirements are compared with what Shopify Plus, BigCommerce, commercetools or a custom build can do, and we recommend the option with the least compromise for your pricing and catalog.

03
Build and synchronize

The storefront, account area and integrations are built together, and test customers place real-looking orders that travel through to the ERP and back as shipments and invoices.

04
Onboard accounts

A first group of customers is invited with their prices and history in place. Feedback from their early orders shapes the rollout to the remaining accounts and to your sales team.

07Technology

The Stack We Use

CommerceShopify PlusBigCommercecommercetoolsMedusaIntegrationNetSuiteSAP Business OneMicrosoft DynamicsOdooEDICommerceShopify PlusBigCommercecommercetoolsMedusaIntegrationNetSuiteSAP Business OneMicrosoft DynamicsOdooEDI
StorefrontNext.jsReactTypeScriptAlgoliaPaymentsStripeAdyenCheckout.comPayPalStorefrontNext.jsReactTypeScriptAlgoliaPaymentsStripeAdyenCheckout.comPayPal
08Who It Is For

Built for Teams Like Yours

FLAGSHIP
Your customers still order by phone and email

Sales staff type orders into the ERP, answer stock and price questions all day and send invoices on request. Each customer has different terms that only your team knows. You want buyers to serve themselves at their own prices while the ERP stays the source of truth.

Wholesale and distribution businesses
Manufacturers selling to dealers
Foodservice and trade suppliers
Parts and spares catalogs
Brands with retailer portals
Suppliers with contract pricing
09Questions

What buyers ask before they start

If yours is not here, ask us directly. The first conversation is free and useful whether or not we work together.

Book a call

A consumer store shows one price to anonymous visitors. A B2B platform serves known accounts, each with its own catalog, prices, payment terms and users. It supports bulk and repeat ordering, quotes, purchase approvals and payment on invoice. It also has to agree with the ERP at all times, because that is where stock, credit limits and invoicing live.

Shopify Plus and BigCommerce include B2B features that suit many suppliers and shorten delivery. They become limiting with deeply nested account structures, complex pricing formulas or products that need configuration. We compare your requirements with each platform during planning and show where workarounds would be needed, so the choice rests on your actual rules.

Yes. The ERP remains the owner of products, prices, availability and customer terms, and the store reads them through an API or scheduled exchange. For fast pages we cache what changes rarely and check price and stock again at checkout. We also define what the store does when the ERP is unreachable, so orders are never lost.

Make their first visit easier than a phone call. We load each account with its users, prices, past orders and usual products before inviting them, so reordering works from the first sign-in. Your sales team introduces the platform to their accounts, and can still place orders for customers who prefer to call while habits change.

It can. A single catalog and stock pool can power a public retail store and a signed-in trade area, each with its own prices, payment methods and checkout rules. Whether to combine them depends on how different the two experiences are. We look at both journeys and recommend one storefront or two sharing the same back end.

10Related services

Often built together

ReadytoBuildSomethingExceptional?

Every engagement starts with a scoping conversation. It is free, structured, and useful whether or not we work together.

Response within 24 hoursFree consultation & scopingNDA available on request

Premium digital product and engineering studio. We build high-performance web platforms, SaaS applications, mobile apps, and 3D experiences for high-growth companies.

Alpha Expansion is a premium digital product and engineering studio specializing in React development, Next.js development, full-stack development, mobile app development, UI/UX design, and 3D interactive experiences.

We serve industries including SaaS, FinTech, Healthcare, E-commerce, Logistics, and Real Estate.