An agent that helps you choose who to work with. From audience and content data you are authorised to use, it builds a shortlist of creators who fit your brief, shows the evidence for each and flags the signs that an audience may not be what it seems.

Choosing creators is done by scrolling. Someone searches a hashtag, looks at follower counts and picks faces that seem right. Follower counts can be bought, an audience can be in the wrong country, and last year's posts may sit badly next to your brand. The data to check all this exists, but assembling it for fifty candidates is a week of work.

This page describes a workflow we propose to build as a custom project. It does not exist as software yet. It would reuse the sourced research and the criteria evaluation from our demonstrations, where each result names its rule and evidence. Access to creator and audience data, fit analysis and the shortlist format are not built.

02The problem

What Goes Wrong Without It

Picked by follower count

The biggest account is chosen and its audience is elsewhere.

Audiences that are not real

Sudden follower jumps and comments that say nothing.

The wrong country

A creator's followers are mostly outside the market you sell in.

Past content nobody read

A post from two years ago becomes your problem after the campaign.

No reason on record

Nobody can say why this creator was chosen over that one.

Disclosure forgotten

Sponsored posts go out without the required label.

03Influencer agent

Six jobs it carries through

Brief intake

Turns your campaign brief into criteria.

Market, language and audience
Topics and tone
Size range and budget band
Things you want to avoid

Works inCampaign brief

Where it stopsCriteria are written down before the search.

Authorised data

Finds candidates from data you may use.

Platform creator tools and licensed databases
Public content read through permitted access
Data creators share with you
Sources recorded per candidate

Works inCreator data sources

Where it stopsNo scraping of private data.

Audience check

Looks at who actually follows.

Location and language where available
Engagement compared with size
Unusual growth patterns
Gaps where data is missing

Works inAudience data

Where it stopsMissing data is shown as missing.

Content fit

Reads what the creator publishes.

Topics over the past year
Tone and typical format
Earlier brand partnerships
Posts that conflict with your criteria

Works inPublic content

Where it stopsIt reports fit against your criteria, not its own taste.

Evidence-backed shortlist

Presents candidates with reasons.

Why each fits the brief
The evidence and its source
Concerns stated plainly
A comparable view across candidates

Works inShortlist

Where it stopsEvery candidate carries its evidence and its gaps.

Outreach hand-off

Passes approved names on.

Only creators your team approved
Contact routes they publish
A draft first message for a person to send
Disclosure requirements noted

Works inMarketing team

Where it stopsIt contacts no one.

→Book a meeting

Walk One Real Case Through It

Thirty minutes, one case from your own process. We map it against the workflow on this page and tell you plainly what can be reused from our demonstrations and what has to be built for your systems.

Book a 30-minute call Request a quoteBring one real case. No slide deck on either side.

04Workflow

One Case, Start to Finish

An example of one case, in 6 steps. The same steps play in the picture at the top of this page.

Brief written

Marketing wants creators in two countries who talk about home fitness to adults over thirty.

Candidates found

The agent gathers candidates from your licensed database and the platform's creator tool.

Audiences checked

Two candidates have most followers outside the target countries and are marked.

Content read

One candidate's recent posts promote a direct competitor.

Shortlist built

Eight creators are listed with their fit, the evidence and any concern.

Team chooses

Your team picks four. The agent prepares draft introductions for a person to send.

05Integration scope

What It Reads and Writes

The systems named here are the kind this agent works with. Which ones it connects to in your case is settled in the scope.

Creator data

Platform creator marketplaces
licensed influencer databases

Public content

Creators' published posts, through permitted access

Brief

Your campaign criteria

Brand rules

Topics and partnerships you avoid

Shortlist

A shared document or your campaign tool

Disclosure rules

Advertising labelling requirements where you operate

06Operating boundaries

A Shortlist With Reasons, From Data You May Use

The agent works from data sources you are authorised to use and records which source each fact came from. Where audience data is unavailable, it says so. It does not estimate it.

It recommends, and your team chooses. It does not contact creators, negotiate or agree terms. Disclosure of paid partnerships is a legal requirement in most markets, and the shortlist notes it.

Authorised data sources only
Sources recorded per candidate
Missing data shown as missing
Fit judged against your criteria
No contact with creators
Disclosure rules noted

07Questions

What Buyers Ask First

It can show signs that deserve a closer look: sudden growth, engagement out of proportion to size, comments with no substance. It reports those signs with the data. It does not declare an audience fake, because that cannot be proven from outside.

Listening reads conversations to find themes. This agent evaluates specific people against a brief. Listening might reveal which creators your customers already mention, which is a good starting list for discovery.

No. It ends with an approved shortlist and draft introductions. Negotiation, contracts, payment and checking that posts are properly labelled stay with your team or your agency.

Not as software yet. This page describes a proposed workflow. It would reuse the sourced research and the criteria evaluation from our demonstrations, where each result names its rule and evidence. Access to creator and audience data, fit analysis and the shortlist format are not built. A project starts by mapping your process, then proving the first steps on test data before anything touches a live system.

Start a project

Write the Brief Before the Search

Most poor choices trace back to a brief that was never written. We will turn yours into criteria and show what a shortlist built on them looks like.

Start an AI agent project Book a free 30-minute consultation

Response within 24 hoursFree consultation and scopingNDA available on request

AI Influencer Discovery Agent Development