Human-centered design systems and product experiences
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Technology & Software

Consumer Goods Websites, Portals & Commerce Systems
PRODUCTSPRESENTEDTO BE CHOSEN
We build DTC websites, distributor portals, product catalogs, and loyalty systems for consumer goods brands.
Consumer GoodsWhat we build
A consumer brand reaches people through retailers it does not control. It learns little about who buys, cannot speak to them directly and depends on distributors who order by email.
Where consumer brands lose their customers
Five problems that are common in this industry, and what we build against each one.
No relationship with the buyer
Products sell through retailers, and the brand never learns who bought them.
DTC websites
We build direct stores and brand sites that sell, tell the product story and collect consented customer data.
Distributors ordering by email
Orders, price lists and promotions travel as attachments, and mistakes are found at delivery.
Distributor portals
We build ordering portals with each partner's prices, stock, promotions and order history.
Product information in many versions
Descriptions, images and specifications differ across retailers and markets.
Product catalogs
We build a single catalogue that feeds your site, your partners and marketplaces with the same approved content.
Campaigns that cannot be measured
A promotion runs on packaging and in stores, and nobody knows who responded.
Campaign pages
We build campaign pages, codes and registrations that link in-store activity to named customers.
Buyers with no reason to return
After a purchase there is nothing that keeps the customer with the brand.
Loyalty systems and customer apps
We build loyalty across retailers with receipt or code scanning, rewards and content.
Everything we build for consumer goods
Design, engineering and AI in one team, so the website, the apps, the back office and the agents are made to work together.
Websites and brand
- Brand website design
- Product story pages
- Campaign pages
Web platforms
- Direct stores
- Distributor ordering portals
- Product catalogues
Software and integrations
- Retailer feed exports
- ERP links
- Customer data platforms
AI agents for consumer goods
Buyers answered, brand heard
Custom agents that work inside your own systems and channels, with clear limits and a person in charge of the decisions that matter.
Agents we build for consumer goods
Each agent is built around your own systems and rules, with a person in charge of the decisions that matter.
These are custom development services. Each agent's page says what it does, where it stops and what has been demonstrated so far. See all agent solutions
Bring one of these to a call.
Tell us what you know about the people who buy your products today. We will show you how to meet them directly.
- How it runs today
- The systems it touches
- Who decides, and when
Questions that come up first
Will selling direct upset our retail partners?
It need not. Many brands use direct channels for the full range, subscriptions and exclusives, while retail keeps volume. We design the offer with that balance in mind.
Can the catalogue feed retailers' systems?
Usually, through exports and feeds in the formats they accept. We confirm the main partners' requirements during scoping.
Can it run in several countries and languages?
Yes. Markets can have their own products, prices, languages and legal wording, managed from one system.
Meet your customer directly.
Every engagement starts with a scoping conversation. It is free, structured, and useful whether or not we work together.
